After the first iteration of Menu design (See Phoenix Theatres Menu 1), Phoenix theatres decided to go for a more classier look. I designed this in order to have the background show different products, all of which I also did the photography for.
the menu items are static so that the user has time to look at what the combo options are. On the main menu page, the menu takes up have the screen and more product shots are displayed on the right. I set up the lighting and took the photos with a EOS Rebel T5i 18MP SLR digital camera with EF-S 18–55mm IS STM lens.
These Menus are still in use today at all Phoenix Theatres locations in 3 Michigan cities: Monroe, Wayne, and Livonia.
First iteration of the "4 cube" design:
Design: Phoenix Ice Cream Ad