Started as a traditional drawing, then colored in with colored pencils, and finally taken to digital format. This was for Mike's Hard Lemonade design contest for the new flavor "dragon fruit".
I placed in the top 10, but did not make the top 3 of contest winners. The design was meant to simulate a dragon fruit look, with the belly being the inside of a real dragon fruit, and then the fire and tail colorations to look like the green stem.
Design: Phoenix Ice Cream Ad